Hi I am Ivy. Currently a Master's student at UCL studying Cognitive
and Decision Science, learning about Python, computational
linguistic, computational modelling of cognition, and psychology. My
research focuses on perception, memory formation, and NLP memory
modeling.
Before my Master's, I spent 6 years as a UX Researcher, Designer,
and Product Owner in startups, building products from scratch,
including a navigation app for individuals with visual impairment.
2024 - MSc Cognitive and Decision Science at UCL🎓
Currently pursuing a Master's at UCL, programme includes Python programming, computational modelling of cognition, and computational linguistics. My research focuses on perception, memory formation, and NLP memory modeling under Dr. Avital Hahamy's supervision. Alongside my studies, I'm working on my assistive technology startup through UCL AI Foundry and volunteering with Project Impactive to design impactful tools for underserved communities.
2022 - UX Product Manager at Geotech Startup🗺️
Joining Maphive, a geotech startup and Apple’s indoor map data supplier, I worked on a range of products, including native apps for the visually impaired, web platforms for property management, and internal tools for map creation. Collaborating with a team of 11 engineers and designers, we deployed new features weekly. This role refined my ability to lead cross-functional teams and create user-centered solutions.
2021 - Product Lead at Ed-tech Startup👧🏼
At Big Bang Academy, an ed-tech startup backed by Alibaba Entrepreneurs Fund and Gobi Ventures, I wore many hats as their first technical hire. From shaping company strategy and engaging investors to leading product direction, user research, and UI design, I gained hands-on experience in startup operations and the challenges of scaling a tech product.
2019 - UX Research and Agile Consultant📑
Recognised for my psychology expertise, I transitioned into a UX Research and Agile Consultant role. Here, I contributed directly to client projects, blending user insights with agile methodologies to deliver impactful solutions. Clients I worked with includes LVMH, BNP, QBE and startups.
2018 - People & Culture Specialist🎤
At PALO IT, a tech consultancy with a vibrant startup culture, I managed recruitment, diving deep into candidates' work and methodologies to find the perfect fit for the team. This experience gave me firsthand exposure to the tech world’s dynamics and the importance of aligning skills with values.
2018 - First Step into Tech👩💻
My journey into tech began as a Recruitment Consultant at Aspire, where I connected engineers, designers, and product managers with startups and consultancies.
2017 - Bachelor in Psychology🎓
I graduated from The University of Auckland with first-class honours in Psychology (BA Hons) and Commerce (BCom in Marketing and Management). My academic journey laid the foundation for my curiosity about human behaviour, decision-making, and problem-solving.
Discover my work projects, featuring indoor navigation apps for both the general public and visually impaired users, a map production toolset, a retail mall app, a mental health app, and customer journey mapping.
Researched for accessible feature design for visually impaired users, including sound beacons, direction animations, that were compatible with phone accessibility settings.
Researched, designed and led development of indoor map, features include interactive maps, real-time positioning, navigation guidance, to simplify indoor space navigation.
Researched, designed, and led the development of a client self-served platform with features supporting digital map management.
Researched, revamped map production workflow, and designed an app from scratch to streamline map production for 100+ staff in 5+ cities worldwide.
Researched parents' journey in STEM education selection for business strategy, service, and products refinement.
Researched for app redesign with features including personalised mental health self-care content, skill-building programmes, daily check-in, and progress tracking.
Researched for app redesign with retail mall related features such as member registration, restaurant reservation, mall navigation, purchase receipt scanning, and content.
Features my insights and discoveries in user research, product design, and accessibility.
Enhancing Mobility for the Visually Impaired with AI and Accessibility Innovation
6 September 2024
Discover how the unique design of the PlayStation Access™ controller and the limitless customisation of the Xbox Adaptive Controller revolutionises the way players of all abilities experience gaming.
14 March 2024
Uncover and compare their strategies, accessibility features, and preferences among individuals with visual and hearing impairments.
10 October 2023
Get ready for the journey into the world of accessibility and their impact on user experience
29 September 2023
Explore my personal coding projects, including animated 3D avatar and more.
This project aims to explore the use of three.js to animate an avatar from Ready Player Me in a React app, dynamically passing on arm, hand, palm orientations to it.
See on GitHub